Bailey and Potter, CPA

C-Level Package


“The Toro Company has a long and rich history with Change Masters. Having personally worked with both Carol Keers and Tom Mungavan for almost two decades, both as a person who’s been through their coaching process as well as a sponsor of others going through the process, it is great to see some of the successful Change Masters’ concepts and practices now embodied in their book Seeing Yourself as Others Do. The Change Masters experience most certainly helped me on my leadership journey.”
Mike Hoffman
Chairman &
Chief Executive Officer
The Toro Company

We have has the privilege of working with CEO'S as well as helping prepare their successor.

Example ...

“Many years ago, Carol Keers and Tom Mungavan coached me to become a better leader as well as business mentor while CEO of Toro. The lasting impact they had on me is reflected powerfully in Seeing Yourself as Others Do. This is a book for top flight people who want to reach their maximum potential by managing perceptions. I recommend it strongly to talented individuals at any stage of their careers.”
Kendrick B. Melrose
Retired Chairman & CEO
The Toro Company

Dealing with many constituents for success ...

ExecutiveExecutive Leadership Presence - C-Level Package is designed for prospective CEO's and CEO's that need to deal with multiple audiences. One instant or one decision can be a defining moment for the company. The outstanding executive is a strong leader and a strong manager.

Based on our experience coaching thousands of leaders, we have identified the authentic executive presence attributes needed for top leadership success. An overview of the attributes are in our book Seeing Yourself as Others Do.

For an Olympic athlete, the difference between the gold and bronze medal may be a fraction of a second. The slightest nuance may make the difference between the gold medal and an "also ran." The CEO must continue to develop the leadership nuances that allow them to lead the race in the marketplace. The person being groomed for the CEO role must make sure they do all that is possible to assume the lead. The Executive Leadership Presence CEO coaching is designed for the Olympic executive.

The Executive Leadership Presence has a Discovery Phase and an Integration Phase. The process is customized for each client to meet his or her needs. We have individually coached over 2,000 executives and professionals since 1986 including a number of Fortune 500 CEO's and presidents. There is enough structure in our process to provide high quality results with very effective and efficient use of the client’s time.

We are selective in the clients we accept into the process. Once accepted, we are confident enough of our results that we offer a money-back guarantee.

Discover Phase

The discovery phase is described in the sidebar on your left. Included in the EPIC Process:

  • Goal Session with sponsor (assessment and Desired Outcomes)
  • Goal Session with client (assessment and Desired Outcomes)
  • Book "Seeing Yourself as Others Do - Authentic Executive Presence at Any Stage of Your Career"
  • Two customized internet survey question sets (for different constituencies)
  • Ten to twelve survey participants per survey
  • Two supervised Internet survey
  • Session preparation session
  • Two confidential survey reports
  • Discovery Sessions (Video of day-to-day communications)
  • Survey analysis
  • Strategic positioning
  • Leadership profile
  • Video coaching
  • Customized session workbook
  • Confidential audio recordings
  • Video of key objectives
  • Development Report summary
  • Ppresence Management Objectives (PMO)
  • PMO card
  • Review Session with client and sponsor
The discovery phase is typically three to four months duration and most clients see the largest shift in behaviors at this time.

Integration Phase

During the Integration phase, described in the sidebar to your left, is an intense practice for the client so that the new, more productive behaviors become second nature over the course of the next six to twelve months and include.

  • Coach Conversations weekly of one year
  • Support for feedback team of six participants
  • Two feedback team survey reports
  • Multiple accountability session with client
  • Conference calls to review progress
  • Video coaching sessions
  • Coaching Meetings for “hands on” tackling of issues
  • At least one support activity each month
  • Progress Session with client and sponsor
  • Refresher Sessions with client
  • Email, videoconference, in-person, and phone availability during Integration Phase
  • Access to alumni options for additional services